The Globe and Mail Airport

In late September, the Splash MM teams were in Airport stores promoting and bringing awareness to The “NEW” Globe and Mail.  Our teams set up in airports across Canada to promote The Globe and Mail as the premier news publication in Canada.  The goal of the program was to not only bring awareness to The Globe and Mail but to educate consumers on the features and benefits of the paper.  The Globe and Mail not only has the most in depth news coverage but has added exceptional value to the paper by upgrading the front news section with high quality, smudge free, colored paper stock as well as its upgraded feature sections.