Splash Promotes Nestlé’s Easter Chocolate Line at Jean Coutu

In March of 2012, SplashMM visited Jean Coutu stores across Quebec promoting Nestlé’s Easter product line.

Through the course of the campaign over 18,000 people were intercepted by Splashers handing out samples and coupons at Nestlé Easter booths set up in stores throughout the province. Splashers created awareness and helped boost sales of the new chocolate goods. Sample products included Nestlé Easter Kit-Kat, Aero Egg and Aero Peppermint Lamb.