The Splash MM team was out across Canada to distribute over 30,000, 90-day subscriptions to The Globe and Mail, compliments of Birks.

Along with the risk-free 3-month subscription, Splashers in downtown Toronto, Montreal and Vancouver were handing out copies of the Globe Style Advisor, a fashion magazine that comes inside select issues of The Globe and Mail newspaper. Splash girls were also giving out the latest Birks jewellery catalogues and promoting a $50 off at Birks discount, as well as a contest to win a Birks necklace.  If that wasn’t enough already, all of these gifts were handed out inside convenient “Globe Style” reusable grocery bags.