Splash MM recently partnered with PlayStation to deploy a 10’x20’ activation structure in the Domestic Terminal at Toronto Pearson International Airport to feature some of the latest PlayStation titles, as well as to introduce PlayStation Now. PlayStation Now is a video game streaming service only on the PlayStation Network, and Splashers took advantage of the immersive and captivating atmosphere the airport provides to ensure everyone got a chance to experience it.
Domestic Terminal 1 at Toronto Pearson International Airport is the busiest terminal in the busiest airport in Canada. Splash MM was able to leverage their exclusivity with the airport to secure prime real estate within the terminal placing the PlayStation booth directly in front of the entrance post security, gaining valuable impressions from every single person entering the terminal. Splashers operated the booth from 8am – 9pm, 7 days a week, during a 5 week period, taking place during March break – highest volume of commuters travelling through the airport.