The PlayStation 4 Experience!

In support of the highly anticipated launch of Sony PS 4 Splash MM and PlayStation Canada developed and deployed  one of the most amazing immersive experiences that consumer’s would set their eyes on in 2013.

In three major markets across Canada: Calgary, Montreal and Toronto, Splash MM took on the task of creating an unforgettable PS4 experience. After many weeks of creative meetings, blueprint creations, and brainstorming sessions with PlayStation, the creative team at Splash MM constructed the perfect gamers’ paradise. The empty shells of three store fronts in great malls were transformed in a mammoth undertaking.

On November 1st the PS4 experience was born. Each location across Canada was set to open its doors, and give gamers a chance to play their favorite PS4 titles before they were even released.

The Experience

Entering the PS4 experience, energetic Splashers greet you and provide an emotionally charged PS4 video that will completely blow you away. Loud music, jaw-dropping gaming previews and vibrant lighting set the tone for an unforgettable experience. As the video concludes, a moment of urgency and anticipation fills the room as each gamer readies to race into the main area. As the curtain opens, a thrill runs down each gamer’s back as they see  PS4 consoles all around  the space playing PS4 titles on 65″ and 55″ televisions as well as individual gaming pods with performance seating. Game titles such  as Killzone Shadow Fall, Knack, Assassin’s Creed Black Flag, Battlefield 4, NBA 2K14, Injustice, Octodad, and many other exciting titles have been put out to play. Along with those PS4 games, a wide array of new full length titles and new betas will be arriving throughout to provide a first glance at some of the most anticipated titles to launch.

The PS4 Experience opened on Friday, November 1st and will stay open during mall hours until January 5, 2014. Locations include:
• Toronto: Scarborough Town Centre, 300 Borough Drive, at Entrance 6, lower level
• Montreal: Complexe Les Ailes, 677, rue Sainte-Catherine Ouest, Montréal, right beside the Eaton Centre
• Calgary: Southcentre Mall, 100 Anderson Rd SE, 2nd level beside EB Games.

If you can’t make it out to one of the three PS4 Experience Store locations, make sure you check out to find the closest PS4 interactive demo kiosk at a retailer near you!