In March 2012, the PS Vita Tour Landed at Pearson International Airport in Toronto, ON with Splashers ready to spread the word of the new handheld gaming system to travellers from all corners of the world.
Throughout March Break, the PS Vita Booth was set up right in the midst of the busy flight gates in Terminal 1. This was an ideal time and location for promoting the Vita because of the fantastic number of people passing through each day. With school out for the week, there were many anxious children looking for something to pass the time as most waited a few hours for their flight. This gave “Splashers” an excellent opportunity to attract target customers to the booth and inform them all about the handheld device while allowing them ample time to try out its fun new features.