Splash MM celebrated a new program for Aeroplan members in Toronto and Montreal, Distinction. Distinction is a new recognition program where top accumulating members receive exclusive benefits which includes flight reward benefits, bonus mile offers, preferential treatment and privileges. For specific members, a gift bag was sent containing a bottle of champagne, a certificate for 15,000 Aeroplan points and a press kit.
To distribute such an exclusive gift, Splash brand ambassadors dressed as butlers to give each member a prestigious feeling of winning the lottery. Packages were chauffeured around each city to specific clients that felt overwhelmed and excited to be the one chosen.