Bath and Body Works teamed up with Splash MM this November to launch its new fragrance line, Forever Red, which promises to be its most luxurious and longest-lasting fragrance ever!
The campaign called for one male and two female Splash MM models stationed at the Forever Red booth in Yorkdale Mall, as well as a street team positioned at different hot-spots in the Toronto. The male model was dressed in a black tuxedo which exudes the same sexy confidence and luxury as Forever Red. Ladies were welcomed to the booth to sample the new scent and have their photo taken with our model to enter a contest to win over $200 worth of Forever Red product.
On the streets the Splash MM girls were handing out samples of PocketBac Hand Gel and directing consumers into nearby Bath and Body Works to check out the new fragrance line.